If Your Marketing Feels Hard Then Something Is Wrong

– By Tad Hargrave –


Marketing shouldn’t feel hard.

That’s not to say that it shouldn’t take effort. It does.

That’s not to say it doesn’t ask you to hustle. It does.

But it shouldn’t feel like a struggle.

I see so many people struggling to figure out which tactics to use and how to use them.

If your marketing does feel like a struggle, it likely means that some of the fundamentals are missing.

When I see people struggling with their marketing, ninety per cent of the time it’s because they don’t have a clear or well articulated niche. Or, if they have the niching part sorted and their marketing is still a struggle, it’s often because they’re lacking a well-articulated point of view.

If someone have both of those things – a clear niche and a well-articulated point of view – and they are still struggling with their marketing, then the culprit is usually the lack of clear and compelling packages.

If a person has all of the above going on (clear niche, articulate point of view, and compelling packages) and the marketing piece is still not working? Then it’s almost always that that they’re using a “cold approach” to marketing, instead of identifying and building relationships with hubs.

When you’re building a house, it’s only a struggle if you don’t have clear blueprints to work from.

*

Maybe you are searching among the branches,

for what only appears in the roots.

– Rumi

Further reading and examples:

Niching: nichingspiral.com/nest

Point of View: marketingforhippies.com/povbook

Hubs: marketingforhippies.com/hub-marketing

Packages: marketingforhippies.com/packages

Tad Hargrave

Tad Hargrave

Tad Hargrave is a hippy who developed a knack for marketing (and then learned how to be a hippy again). Despite years in the non-profit and activist world, he finally had to admit he was a marketing nerd and, in the end, he became a marketing coach for hippies. Maybe it was because he couldn’t stand seeing his hippy friends struggle to promote their amazing, green and holistic projects. Maybe it was because he couldn’t keep a 9-5 job to save his life. Whatever the reason, for almost a decade, he has been touring his marketing workshops around Canada, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). He has also offered most of his workshops on a modified pay what you can basis (a small deposit to attend and then people choose the amount they want to pay at the very end). This all feels like a minor miracle as Tad spent his early marketing days learning and applying some very inauthentic, high pressure, extremely gross and pushy marketing approaches. This has made him suuuuper allergic to these kinds of approaches because he discovered they made him feel slimy (even in personal friendships), he didn’t sleep well and he’s very sorry to all those people he spoke with back in the day. After a decade of unlearning and unpacking that whole scene – he now feels ready and able to help other people find ways to market that feel wonderful.
Tad Hargrave
Tad Hargrave

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